Current Environment

Prospective students are no longer interested in waiting to receive neatly packaged messages. 100% of these prospects are using online media to research the programs and schools they are interested in.

They need and want to be reached in a way that is real and relevant to them, through content that interactive.

With the teen demographic clustered online and with this space becoming highly saturated by advertising, schools need to be increasingly creative in how they reach prospects and convert them into students.

Mobile Marketing

Mobile campaigns have response rates over 13%, while online ad campaigns mostly consisting of web banners have a response rate of only .3% on average.

Mobile media delivers the closest thing to instant gratification and mobile apps are the most immersive way of delivering content to the user.

Demographics

• Over three million students will graduate from high school this year. The majority of today's college students range from age 17-24.

• There are over 40 million iPhone + iPod touch users. Analysts predict an additional 50 million will be sold this year alone.

• 28% of iPhone users and 69% of iPod Touch users are between the ages of 13 and 24. Over 20 million kids, ages 13-24, own the iPhone or iPod Touch.